Ep 41: INTERNATIONAL FASHION DIRECTOR with Adnan Ansari, Founder of Riwayat - Designer Label, Pakistan Fashion Week London. International cat walk shows, former creative Director of PTV.

The Visionary Behind Riwayat – Adnan Ansari In this episode of Morgan Reach TV, we are joined by the influential Adnan Ansari, a man whose career has defined the intersection of Pakistani heritage and international luxury. As the Founder and Creative Director of Riwayat Ltd, Adnan has become the premier ambassador for South Asian culture in Europe. We delve into his remarkable journey, starting from his influential early years at PTV (Pakistan Television Corporation)—where he honed his craft in production and visual storytelling—to founding Pakistan Fashion Week London. Adnan discusses how his background in national broadcasting laid the groundwork for Riwayat, a brand now synonymous with high-end fashion, lifestyle events, and the promotion of artisan craftsmanship on the global stage. The PTV Legacy: How Adnan’s experience at Pakistan’s national broadcaster shaped his creative discipline. The Rise of Riwayat Ltd: The mission to bring authentic "Riwayat" (tradition) to a modern, global audience. Pakistan Fashion Week London: Behind the scenes of directing one of the UK’s most prestigious cultural showcases. The Business of Culture: How Adnan navigates the complexities of international event management and fashion direction. This conversation is a must-listen for anyone interested in the transition from traditional media to global entrepreneurship and the power of cultural identity in business.