Ep. 41 - Izhak Musli of APX Platform on Building a Feedback Loop for Your Aesthetic Practice Through the Marriage of Analytics and Training

In the last episode of 2021, Dr. Grant Stevens interviews a serial entrepreneur who has dedicated much of his career to helping aesthetic practices solve problems through the use of technology. With a background in software, Izhak Muesli’s first foray into aesthetics was as the founder and CEO of practice analytics platform Atlas KPI. Following a successful exit, he developed a lead management system for patient acquisition, which was subsequently acquired by aesthetic EHR company Symplast. After serving as Chief Product Officer and Chief Revenue Officer at Symplast, he has embarked on a new journey that has brought him full circle in many ways. In this candid sitdown, Izhak tells us the story behind his decision to team up with veteran practice management consultant & coach Terri Ross to form APX Platform. APX is an analytics and training platform that makes it possible for plastic surgeons and medical spas to know their numbers and exactly what they need to do to optimize them. Tune in now to hear how Izhak and company are filling a long overdue gap in our industry.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/