Ep 41. "Localize your message" and how best to embrace the hard, with Jenn Ford

Graduate of Georgetown and the University of Colorado, President and founder of the Frederick Mountain Group, and a wilderness guide for seven years, Jennifer Ford brings the good and powerful word! Speaking truth into public school marketing strategies and how best to engage in difficult conversations with passionate or politically charged parents, Jenn Ford breaks down how public educators can push through difficult times. Kasey and Brian also consider alternative podcast partners.  Show Sponsors: Schurtz and Ties is sponsored by PeerDrivenPD, a teacher training platform that brings "candid conversations from some of the best classroom educators in the country." You can "get your training directly from the teachers in the trenches as current classroom teachers guide your professional learning with authentic insights and practical strategies you can try immediately." Check out ⁠⁠⁠PeerDrivenPD.com⁠⁠⁠ for more information and mention Schurtz and Ties and get 10% off any purchase for one year! ⁠⁠TeachBetter.com⁠⁠: "The Teach Better Podcast Network is dedicated to supporting the entire school ecosystem through in-depth conversations around topics you care about. Covering a variety of areas in education, each podcast aims to support educators in the field toward creating and maintaining a progressive, student-focused classroom." Please reach out and let us know your thoughts, share a topic, and let us know what you think! X (Twitter): SchurtzandTies Gmail: [email protected] #DoGreatThings and #KeepKnocking Thank you Karl DeCock for creating the cover art!