Ep. 41 - Sunk Cost: The Extra Cost of Your Time, Money & Energy

We'd love to hear from you!Any previous time, money, or effort that has already been expended is known in financial principles as a Sunk Cost. It is an investment that has already occurred and cannot be recouped. This episode explores how our brains assign value to actions already taken, investments already made, and where we sometimes continue to ask give more without even being asked.  It also offers a couple ideas on where you make investments today that will benefit your future self.