Ep. 41 – The “Death Funnel” - Revisited

from Startup Confidential · host Dr. James F. Richardson

Send us Fan Mail80% of CPG brands never make it past $500K trailing annual sales. It's a cruel reality. Often, the end of the business is self-inflicted due to business inexperience. Too often, though, it's based on overly ambitious timelines to scale fed by reading anecdotal cases that trade media love to cover. The unicorns distract too many starting out. This episodes revisits the brutal process of turning the engine on for a CPG business when you are under-capitalized and under-staffed. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected] Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]

Episode metadata supplied by the publisher feed · Published Mar 1, 2021

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Ep. 41 – The “Death Funnel” - Revisited

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