Ep 41: The Top 3 Things I Look At to Tell You If Your Ads are Working

DescriptionStop guessing whether your ads are working — and start asking better questions. In this episode, you'll learn the four questions Nicole uses to evaluate any local ad campaign, why ROAS looks completely different for local businesses than online businesses, and what the ad funnel actually tells you about where leads are dropping off. You'll walk away with a clear framework for tracking your results, knowing when to be patient, and knowing when something actually needs to change.Timestamps00:00 — Welcome & Nicole's mission to help 100K local businesses 02:15 — Why there's no single "magic number" for ad success 04:30 — How local ads are different from online business ads 07:00 — What ROAS means and how to calculate it 10:45 — Cash collected vs. lifetime value ROAS 14:20 — Real examples: cleaning company, therapy practice, yoga studio 18:00 — The 4 questions to replace "is my ad working?" 20:30 — Breaking down the ad funnel step by step 26:00 — Click-through rates, form conversion rates, and what to look for 30:00 — Are your leads actually responding and converting? 33:00 — Softer wins: the "vibe check" for local ads (Robert's gym story) 36:00 — Overview of Hometown ADvantage membership 40:00 — The July 6th live launch sprint + membership pricingLinks�� Website: www.nicoleeldridgemedia.com📸 Instagram: www.instagram.com/nicoleeldridge_ads💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown