Ep 416 | Smarter Leads, Stronger Sales: AI and Automation with Luke Kim

How can small business owners find better leads, reach the right customers, and grow without doing everything themselves? Recorded at the 2026 Florida SBDC Small Business Success Summit in Charlotte Harbor, this episode of Small Biz Florida features host Tom Kindred in conversation with Luke Kim, founder of Truth Cartel and an entrepreneurship faculty member at UC Berkeley. Drawing on his experience leading marketing for technology companies, Luke explores how entrepreneurs can apply AI, lead generation, and sales automation to their own businesses. He discusses using AI to streamline market research, identify potential customers, and develop more targeted outreach. The conversation also highlights why testing, compliance, and carefully curated leads matter when scaling a sales strategy. But technology is only part of the equation. Luke shares how a simple cookie delivery helped turn cold outreach into meaningful conversations, illustrating the value of combining automation with a personal touch. He also discusses his passion for teaching and how Truth Cartel supports growing businesses through marketing services, training, and fractional marketing leadership. Tune in for a practical conversation about strengthening your sales process, building relationships, and using technology to support business growth.