Ep 417 | Get Found: Small Business Marketing in the AI Era with Mimi Damm

Is your business getting harder to find online? As AI changes how customers search for products and services, small business owners need to rethink how they show up—and stand out. Recorded at the 2026 Florida SBDC Small Business Success Summit in Charlotte Harbor, this episode of Small Biz Florida features host Tom Kindred in conversation with Mimi Damm, media specialist with Gray Media. Drawing on more than two decades of experience working with small businesses, Mimi shares her perspective on building visibility in a rapidly changing digital landscape. The conversation explores how AI-powered search is changing customer behavior and why an effective marketing strategy reaches beyond keywords. Mimi discusses the role of video, YouTube, website content, and social media in helping businesses connect with potential customers. She also explains the importance of setting a dedicated marketing budget, choosing channels that fit your goals, and knowing when to bring in expert support. At the heart of her message is a simple takeaway: “Consistency equals visibility.” Whether you’re starting with a modest budget or expanding your reach, a deliberate, sustained approach can help you build a stronger marketing foundation. Tune in for practical insights on adapting your marketing, making thoughtful use of your budget, and keeping your business visible in the age of AI.