EP #419: Getting Your Story Out to the Universe — With Anthony Pacheco

This week's episode focuses on using your story to reach your target audience as Anthony Pacheco, president at P1311, discusses how to transform it into an exceptional but relatable message.What You’ll Learn From This Episode:1:17 Anthony’s pursuit of more affordable, higher-quality healthcare.4:03 How to make your brand stand out while also being very relatable.15:36 How they are bringing in a diverse clientele.17:42 How COVID has altered everything.20:09 Challenges and opportunities in the healthcare industry.Quotes:2:23 “Just understanding that healthcare is very negotiable. A lot of times, what we don’t realize is that you can get a better quality of care for a lower cost. So, that’s kind of what brought me into this industry.”2:41 “Most people think, you know, the rest of our lives, if you pay more money for something, you kind of have this reasonable expectation that it’s better quality. That’s not the case in medicine.”14:35 “Every client is different, but if you show a strategy of five-year projections versus what can I do for you today, you have a better chance of winning that broker of record, right on the spot and developing with that client an understanding of their culture.”