EP 42: Falling Over, Failed Funnels, and Facebook Ad Fiascos: 50 Episodes of Mistakes

Ever wondered how booking events in different cities on the same dates could turn into a hilarious marketing lesson? Or what it’s like to fall over during a high-stakes pitch? Join Chris Norton and Will Ockenden, as we celebrate our 50th episode of Embracing Marketing Mistakes. We kick off with Lisa Thompson’s side-splitting stories that highlight the importance of attention to detail and keeping a good sense of humour.Imagine launching a design-focused pet store right in the middle of the 2008 financial crisis. We revisit this rollercoaster journey, sharing the emotional and financial hurdles of moving from a physical store to an online platform. Learn from our experience about the resilience needed to navigate business failures and turn them into future successes.From the outrageous chocolate milkshake stunt by Arla to runaway buffaloes in Sydney, this episode features some of the wildest marketing and PR disasters we’ve encountered. Hear stories from Meagan Williamson and Anil Manji about costly mistakes and the lessons we can all take away from them. Whether it’s about avoiding PR nightmares or making wiser investment choices, this episode will leave you with a strong list of practical advice. Celebrate with us and don’t forget to share your own marketing mishaps as we laugh and learn together.Links to featured episodes: Lisa: https://www.buzzsprout.com/2206375/15623939https://www.youtube.com/watch?v=H11PZDC4zfE&t=22sPaul:https://www.buzzsprout.com/2206375/13925249https://www.youtube.com/watch?v=NurZ0VMwJew&t=13sVicki:https://www.buzzsprout.com/2206375/13159964https://www.youtube.com/watch?v=TqdojwkMtI8Gareth:https://www.buzzsprout.com/2206375/15392494https://www.youtube.com/watch?v=1TOrp08XF-Y&t=2sGreg:https://www.buzzsprout.com/2206375/14684365https://www.youtube.com/watch?v=8tP33LBrQ-k&t=2211sMeagan:https://www.buzzsprout.com/2206375/15532735https://www.youtube.com/watch?v=gx3oHFP5vWEAnil:https://www.buzzsprout.com/2206375/15606126https://www.youtube.com/watch?v=aWCg4cgBrYg&t=113sRichard:https://www.buzzsprout.com/2206375/15149358https://www.youtube.com/watch?v=yv3ePr967GQ&t=29sAnt:https://www.buzzsprout.com/2206375/14319495https://www.youtube.com/watch?v=o9QrdezxlrUKen:https://www.buzzsprout.com/2206375/15288946https://www.youtube.com/watch?v=TFoYlO0Hfdg&t=2427sSend us Fan Mail Struggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube