[EP.42] GDPR Impact On Your Business and Competitive PPC Tactics

Episode 42 of The Redirect Podcast: Google pushed its first public statement out to Google Analytics users centered around GDPR - General Data Protection Regulation. Even though you don’t think you’re doing business in the EU, your website has global reach and GDPR is nothing to ignore. While the language is vague from Google, we deliver some insights that should be taken up with your legal counsel to help shape your policies. Plus, what happens when your competitors are targeting your brand in PPC ads? An outline of strategies and approaches for combating competitors, as well tactics that you can deploy on your own to research what others are seeking about your competitors. Sneaky. More changes to the ever volatile featured snippets in Google SERPs; this time, it’s the ability to filter queries with "refinement bubbles." This and more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-42/