EP 42 - Grace Montealegre - Discovering Marketing Automation and Its Significance Throughout Your Client's Life Cycle

Grace Montealegre is the Vice President of Marketing for Persist Communications as well as the Vice President of Marketing for Gacovino & Lake Law Firm. Grace has over 15 years of experience in legal marketing with over 20 years of experience in marketing as a whole. She started with import and export law and has primarily focused in personal injury and mass tort law for the last 5 years. Grace has worked with all aspects including SEO, PR, Brand Management, but is extremely passionate about automation in marketing. On This Episode, We Discuss ...• Assessing Your Current Processes and Identifying Tools to Streamline In Phases• What is Marketing Automation?• Importance of Capturing Your Contact in the First 5 Minutes