EP 42. How B2B Companies Can Optimize the Customer Journey Online - Interview w/ Lukas Hänsch

When it comes to the customer journey on online platforms, there are several factors that we need to consider. On this week’s episode, Lukas Hänsch (Buying Journey Specialist, Pathmonk) elaborates on what B2B companies can do to continuously improve the customer journey online. He also talks to us about the importance of leverage data to qualify leads and enhance conversions, why it’s crucial to understand at which stage of the journey potential prospects are, and how to nurture leads the right way.