Ep 42: How She Built a Beachfront STR empire Alongside Her Family with Stacey St John

In this episode of Off Grid, Zoey sits down with Stacy St. John to unpack the real difference between owning a short term rental and actually operating one as a business. Stacy shares her journey from accidental investor to building a thriving short term rental portfolio, property management company, and education platform, all while navigating market shifts, renovations, and major life transitions.They dive into choosing the right markets, adding value through strategic renovations, building equity, and knowing when to hold, flip, or reinvest. Stacy also opens up about scaling with systems, hiring the right team, leaving a W-2 job with intention, and building a business that supports both profit and quality of life. This episode is packed with real world insight for anyone looking to grow sustainably in short term rentals and beyond.Ready to build a lifestyle aligned real estate portfolio? Apply for the Rooted in Rentals Mentorship and Interview with Zoey to join the community: https://www.zoeyberghoff.com/rnrmentorshipGet Zoey’s free resources for her listenings and stay in the know with the monthly Rooted Report here: https://www.zoeyberghoff.com/toolsExclusive discounts and free trials from brands Zoey loves for her listeners. Unlock them here: https://www.zoeyberghoff.com/resources-