EP 42: Lights, Camera, Impact: Going Green in Virtual Production

Sustainability isn’t just a buzzword, it’s becoming a brand essential. And no one understands that better than the Environmental Media Association (EMA). In this episode of Brand Slam, hosts Steve Rosa and Joe Kayata go behind the scenes of a major milestone, how our virtual production studio became the first on the East Coast to earn EMA’s Green Seal for Studios. EMA CEO Debbie Levin joins the conversation to talk about what that seal means, why it matters, and how sustainability is reshaping media and marketing. Debbie Levin has been a force in environmental storytelling for over two decades. She’s helped make green productions something brands can actually do—and want to do. From celebrity campaigns to certifying feature films, she’s helped shift the way Hollywood talks about sustainability. In this episode, Debbie, Steve, and Joe dive into the Green Seal process, why it aligned with our values, and what it takes to build a space with sustainability in mind. They talk about the power of celebrity influence, including a story from EMA’s recent IMPACT Summit featuring George Clooney. The episode wraps with a real talk on authenticity. With “greenwashing” on the rise, Debbie shares honest advice for brands that want to tell environmental stories the right way. Whether you’re in media, marketing, or just want to make an impact—this one’s for you. Interested in a particular topic or want to be a guest? Contact us at [email protected].