EP 42 "Opening Puertas a Negocios Latinos en el Outdoors Industry" con Martha Díaz (Itacate Latin Backpacking Meals)

Que onda raza! Esta semana me senté a platicar con Martha Díaz, the founder and CEO (la dueña y señora) of Itacate — Latin Backpacking Meals. Itacate es una empresa que introduce al mercado de camping y backpacking latino foods pa’ to-go! In this episode we spoke about her upbringing in Mexico, her family migrating to the US when she was 10, su relación con el outdoors, and her launching of Itacate. By the way, the word Itacate viene del Náhuatl, el lenguaje que hablaban los Aztecas. Specifically from the word Itacatl which means the food that you take on a journey. Pueden encontrar y comprar las comidas de Itacate en Itacatefoods.com or  at certain REI stores or REI's website. Go give them a follow on instagram @Itacate_outdoors and support their mission. I am curious — what are other brands you know that are breaking patterns and orgullosamente representing the Latino Market in spaces where we historically have not been? DM me on IG or email those brands at [email protected]. Remember to like, rate and subscribe to the show donde sea que escuchas tus podcast! Disfruten y nos escuchamos el siguiente episodio. Salud.