Ep. 42 Six Minutes to Success: The Art and Science of Profitable Fundraising Events with Roger Devine

What if just six minutes could generate half of your fundraising event’s revenue? In this powerful episode of Money to Give, Rick Peck sits down with Roger Devine, a fundraising strategist and event expert, to uncover why nonprofit events succeed or fall flat. As funding pressures rise from reduced federal grants, strained foundations, and uncertain donor behavior, Roger makes a compelling case for rethinking events not as break-even obligations, but as high-impact revenue drivers. Through real-world examples and decades of insight, he reveals how the most successful organizations design events with intention, clarity, and a deep understanding of donor psychology.Rick and Roger dive into the mechanics behind profitable events, including the often-overlooked “special appeal” moment a carefully structured six-minute window that can drive up to 50% of total funds raised. They also explore how to identify and engage your top donors, why professional execution matters more than ever, and how even small or resource-limited nonprofits can build successful event strategies. Whether you’re hosting your first fundraiser or looking to optimize an existing one, this episode will challenge how you think about events and show you how to turn them into a powerful engine for growth.Contact Rick Peck:Website: https://www.thephilanthropyguy.comEmail: [email protected] A call: Rick Peck's CalendarSign Up For Charitable Giving Newsletter: Charitable Giving NewsletterLinkedIn: Richard PeckContact Roger Devine:Website: Raise More Money at Your Next Fundraiser With SchoolAuction.netEmail: [email protected]