Ep 42: Sponsorship is Marketing: Why you should help your sponsors sell more of their stuff!

The journey of marketing in clubs continues! Join Michael and Steve in this week's episode where they discuss how clubs should see sponsorship as a form of marketing. It can be hard in clubs to recognise the difference between donations and sponsorships, which makes it important to know how a club should help market their sponsor’s goods and services. That's why Michael and Steve take you through how sponsorship is a business unit, not just part of your fundraising, and how to build social awareness and brand awareness for your sponsors. P.S. Michael and Steve  refer to a handy visual-aid which you can follow along during the episode, or refer back too afterwards. To get your hands on this visual-aid, either send us a message via our 'Contact Us' section on our website at www.cprgroup.com.au/contact or send an email to [email protected] and we will send it out to you. Enjoy this week's episode filled with Basket Case-y Goodness!