EP 42 - Started a Marketing Plan - Now What? (301: The Redirect Podcast)

Recorded as 301: The Redirect Podcast by Trademark Productions. A marketing plan is vital and serves as the foundation for your business. With a marketing plan, you define your target market and customers, how your business stands in the industry and against competitors, and set goals and outline the strategies to achieve them. In this week's episode, Marketing Manager Jailyn and Digital Marketing Specialist Allie share the key elements of a marketing plan, including setting SMART goals, KPIs, brand personas and more.