Ep. 42: Want to Go Viral? Start With Trust

In this energizing episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Chi Thukral, Content Creator and Social Media Strategist, to unpack the nuances of trust, creative freedom, and the realities of navigating approval processes in social media management. With real-world anecdotes, industry hot takes, and tactical advice, this conversation is a must-listen for anyone managing—or approving—social media content in higher ed. Learn how creative risk-taking, clear communication, and earned trust can radically improve your institution’s digital voice.Guest Name: Chi Thukral, Content Creator & Social Media StrategistGuest Social: LinkedInGuest Bio: Chi Thukral is a Forbes 30 Under 30 honoree and Webby-nominated marketing leader with 10 years of global experience growing audiences, shaping digital brands, and leading full-funnel content strategies. From India to Japan to North America, her expat lens and psychology background fuel bold, culturally fluent storytelling. A creative strategist who’s chronically online, Chi blends internet instinct with data, sentiment, and AI tools to craft scroll-stopping, soul-hitting content. Her work lives at the intersection of culture, content, and connection—helping brands show up with purpose in a chaotic digital world. Chi is passionate about sustainability, climate action and animal welfare causes where she dedicates her time when she is finally offline. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.