Ep 420 | Running with Purpose: Leadership Lessons from Brooks’ Jim Weber

What does it take to turn a struggling company into a brand customers believe in? For Jim Weber, former CEO of Brooks Running, the answer starts with customer focus, perseverance, and a team committed to execution. Recorded at the 2026 Florida SBDC Small Business Success Summit in Charlotte Harbor, this episode of Small Biz Florida features host Tom Kindred in conversation with keynote speaker and author Jim Weber. Drawing on his experience leading Brooks through a business turnaround, Jim shares lessons entrepreneurs can apply to businesses of any size. The conversation centers on three themes: focusing on your customers, pushing through challenges, and putting in the work to turn a vision into results. Jim explains how identifying a profitable niche helped Brooks compete against larger brands—and why protecting cash flow is essential to staying in the game. Jim also explores the people behind business success, from developing leaders to building a culture defined by everyday behavior. He shares insights from his book, Running with Purpose, and reflects on why business is a team sport. Tune in for an inspiring, practical conversation about finding your focus, leading through uncertainty, and building a business with purpose.