EP 423. Dentro de Miele. Cortar la Castellana para entregas, lavadoras de 100 kg y talleres de cocina con Luis Aguado, Head of Ecommerce & CRM de Miele

from Ecosistema Ecommerce · host Javier López Rodríguez

Con BigBlue podrás automatizar y externalizar toda la logística y el fulfillment de tu ecommerce. Escribe a [email protected] y aprovecha ahora su promoción Black Friday con el 100% de los costes de implementación cubiertos, onboarding de 1 semana y viaje pagado para visitar sus instalaciones. Miele es una compañía de 125 años de historia, que ha soportado el paso del tiempo ampliando su gama de productos y convirtiéndose en una de las marcas premium de un sector harto complicado como sucede en el gran electrodoméstico. Vender frigoríficos de 9.000 euros y gestionar eventos o talleres de cocina puede parece dispar pero está íntimamente relacionado para poder dar valor a la comunidad de múltiples maneras. Para conocer cómo se opera desde dentro esta gran marca en el canal online, contamos con el director en España que se encuentra a los mandos de esta vertical de negocio, Luis Aguado, Head of Ecommerce & CRM de Miele. Hoy hablamos de: - Fidelizar a clientes con consumibles para lavadoras y con cursos de cocina para la comunidad. - Llamar al cliente después de cada compra para confirmar datos y reducir las devoluciones. - Centralizar todo el hub tecnológico mundial desde su centro operativo de Amsterdam. - Manejar una convivencia entre el ecommerce y sus tiendas físicas propias para complementarse. - Trasladar el crédito de la marca en online para justificar el valor y el precio en ecommerce con automatismos. Y muchas otras cosas que te cuento en este episodio. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Sep 12, 2025

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EP 423. Dentro de Miele. Cortar la Castellana para entregas, lavadoras de 100 kg y talleres de cocina con Luis Aguado, Head of Ecommerce & CRM de Miele

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