Ep 425. Lo que no debes hacer tras 13 años vendiendo B2B en Ecommerce con Alex Boxall, cofundador y Head of Ecommerce de GreenIce.

from Ecosistema Ecommerce · host Javier López Rodríguez

Con BigBlue podrás automatizar y externalizar toda la logística y el fulfillment de tu ecommerce. Escribe a [email protected] y aprovecha ahora su promoción Black Friday con el 100% de los costes de implementación cubiertos, onboarding de 1 semana y viaje pagado para visitar sus instalaciones. El sector de la iluminación LED ha sido un mercado en auge en los últimos años y su curva de crecimiento está lejos de menguar a tenor de la cantidad todavía existentes de dispositivos “ineficientes” que permiten iluminarnos pero con un gasto enorme de energía. Con la excusa de sacar producto en la empresa familiar, Alex Boxall junto con su equipo y su familia se pusieron a vender principalmente a empresas y profesionales iluminación LED y hoy en día están en el top 3 en España y en el top 5 europeo en tienda online de este sector. Nuestro protagonista de hoy, Alex Boxall, es cofundador y Head of Ecommerce de GreenIce, uno de los principales ecommerce europeos con foco en la iluminación LED para el sector B2B. Tras 13 años, hablamos principalmente de cosas como: - La obligación de diferenciar totalmente y de tratar “analógicamente” al cliente online B2B. - Problemas con la logística y solventarlo con la cantidad de medidas y diferentes tamaños de productos. - Cambiar de plataforma para poder diferenciar totalmente con diferentes tiendas y dominios el cliente B2B y el B2C. - Dar prioridad al cliente B2B y trabajar siempre con un margen en cada producto. - Cuadrar las cuentas y externalizar lo necesario para poder sacar los números sin inversión externa. Proyecto X: https://pychon.com/ Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Sep 19, 2025

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Ep 425. Lo que no debes hacer tras 13 años vendiendo B2B en Ecommerce con Alex Boxall, cofundador y Head of Ecommerce de GreenIce.

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