EP #426: Can PBMs Reduce Cost AND Increase Quality? — With Marc Sweeney

This week's episode is about the fascinating medical innovations that the Profero team is brewing. Marc Sweeney, its CEO, elaborates how genetic testing can help provide quality healthcare while reducing the cost and even avoiding the disease in the first place.What You’ll Learn From This Episode:1:18 Three decades in the pharmaceutical business: How Marc's small deeds of kindness developed into a passion that's fundamentally altering the industry.2:18 The problems they are attempting to resolve: Getting the best medication at the best cost.4:33 How genetic tests can be used to reduce cost.10:40 An intriguing project is in the works: tailoring a drug's formulation for the patient based on the results of a genetic test.11:25 How the general public view genetic testing or genomics.12:50 Using nutrigenomics to prevent disease before it even occurs.19:08 Marc’s hope to optimize technology without sacrificing genuine human connection.Enjoy The Show?Don't miss an episode, subscribe via iTunes, Stitcher or RSS.Leave us a review in iTunes (here's how)Join the conversation by leaving a comment below!