Ep 428: Ask Me Anything: Do I Need More Than One Dream Client for My Different Offers?

In my “ Supercharge Your Sales Challenge: Ask Me Anything” session, Emmy, an artist and business owner, asked this question because she started out by making clay, but then evolved into making jewelry and other gifting products. She raises such a great point for business owners with multiple collections – one that can often cause overwhelm and confusion. Do you need a dream client for each category, or are you targeting the same person? In the latest episode of the Thrive by Design Podcast, we delve into whether or not you have more than one dream client if you have more than one offering.  We’ll chat about how to: Know if you have only one dream client or need to market to many.  Be cautious about overdoing it with your offerings. Avoid overcomplicating different avatars. More juicy tips on how to market multiple products to your dream client/clients! You’ll meet Emmy - an ambitious jewelry maker who expanded and diversified her business to include multiple collections. Her compelling question about how many dream clients her assorted offerings should have is an essential one to analyze.  Want the full scoop? Tune into Thrive by Design podcast episode 428 now!   Here are the resources mentioned in the show: Follow Emy Oikawa on Instagram! Get Chapter One of The Desired Brand Effect Book   Here are the resources mentioned in the show:   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @Trac