Ep 43: Apartment Marketing Advice We Secretly Can't Stand

Not all apartment marketing advice is good advice—and some of the most common recommendations may actually be hurting your results. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down the marketing advice they hear all the time but secretly can't stand. From "just post more on social media" to "we need more leads," this episode challenges the quick fixes and explains why strategy, conversion, and understanding the renter journey matter more than chasing trends. You'll learn: Why posting more on social media doesn't matter without a clear strategy Why "more leads" won't fix a broken leasing process How to choose the right platforms instead of trying to be everywhere Why a prettier website doesn't always mean a better-performing website What to analyze before lowering rent when occupancy drops How AI can support marketers—but why it won't replace strategy To suggest a topic, get in touch! For more multifamily marketing help, connect with us at Resident360. Drop Us a Review If You Enjoyed the Episode!