Ep 43 - Black History Month (Pt 3)—Listen. Learn. Trust

In this episode of ASCP Esty Talk, we continue our discussions with Black estheticians on how race and skin color play a significant role within the esthetics industry and in our everyday lives. Crystal Ochemba-Powell explains how to expand your esthetics knowledge in order to treat a wider range of diverse skin types, discusses what all estheticians should be keeping in mind when treating clients of color, and much more. The art of listening is a big theme in this episode—listening to what the consultation form tells you about your client, listening to what your clients tell you during their treatment, and also listening to what your clients might NOT be saying. Each topic discussed in this episode will help you learn how to develop a trusting relationship with your client, and will give you the tools you need to provide the best and most informed treatments possible, especially to clients of color.   Resources:   Joelle Lee Advanced Esthetics Training Online Courses: www.joelleskincare.com/esthetics-training   Joelle Lee Advanced Esthetics Training Books: www.joellelee.com/books   Network of Multi-Cultural Spa and Wellness Professionals Training: www.nmswp.com/training   Global Skin Solutions Skincare Education Courses: www.globalskin-solutions.com/skincare-education   "Don't Be Left in the Dark" by Pamela Springer   "Natural Radiance: A Guide for Ethnic Skin Care" by Pamela Springer   "Fearless Beauties: Treating Skin of Color with Confidence" by Mary Nielsen   About Crystal Ochemba-Powell:   Crystal is an experienced licensed esthetician, makeup artist, business coach, and licensed continuing education provider with a combined 10 years of experience in both business marketing and the beauty industry. In addition to her esthetics license, she holds bachelor's and master's degrees in advertising and marketing.   During her career, Crystal has used her knowledge and experience to successfully build her own beauty business as well as the beauty businesses of other creative entrepreneurs, including barbers, cosmetologists, estheticians, and more.   When she is not servicing her own clients, Crystal enjoys training and coaching other beauty professionals on how to use proven marketing techniques to increase customer acquisition and conversions. She feels that her biggest asset is her ability to intersect her passion for both marketing and beauty with her signature training courses.   Connect with Crystal:   Website: www.crystalngozibeauty.com/coaching   Email: [email protected]   Facebook: www.facebook.com/CrystalNgoziCoaching    Instagram: www.instagram.com/crystalngozicoaching   About our Sponsor: Face Reality Skincare Face Reality Skincare has a clear-skin system that will have your clients' acne under control in about three to four months, depending on their type of acne. Face Reality Skincare combines the power of clinical-grade products that are customized for a specific type of acne with a series of bimonthly treatments. Face Reality Skincare also teaches you about other aggravating factors that cause breakouts: foods, medications, cosmetics, stress, and common ingredients in skin care formulations that might be clogging the pores (even professional and prescription products).   Website: www.facerealityskincare.com   Email: [email protected]   About our Sponsor: LAMPROBE   The popular and revolutionary LAMPROBE utilizes radio and high-frequency technology to treat a wide variety of Minor Skin Irregularities™ (MSI)—non-invasively—with instantaneous results. Common conditions treated by the LAMPROBE include: vascular MSI, such as cherry angiomas; dilated capillaries; sebaceous MSI, including cholesterol deposits and milia; and hyperkerantinized MSI, such as keratoses and skin tags.     The LAMPROBE uniquely assists modern, capable, and skilled skin care practitioners to do their work more effectively and with greater client and professional satisfaction. Setting standards in quality, education, and training, the LAMPROBE has become an essential tool enabling skin care practitioners around the world to offer new revenue-enhancing and highly in-demand services.   Website: www.lamprobe.com Email: [email protected] Phone: 877-760-2722 Instagram: www.instagram.com/lamprobe Facebook: www.facebook.com/theLAMPROBE   About Associated Skin Care Professionals (ASCP):   Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.   Connect with ASCP:   Website: www.ascpskincare.com   Email: [email protected]   Phone: 800-789-0411   Facebook: www.facebook.com/ASCPskincare   Instagram: www.instagram.com/ascpskincare