Ep. 43: How Birchbox unwraps customer data to open up delight

from Customer Confidential: Untold Stories of Earned Growth

Birchbox cofounder Hayley Barna discusses how the beauty e-commerce company got its start (3:02), how it rigorously tracks customer buying behavior (14:36) and its decision to open physical stores (27:46).

Episode metadata supplied by the publisher feed · Published Jun 18, 2015

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Ep. 43: How Birchbox unwraps customer data to open up delight

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This episode is 36 minutes long.

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This episode was published on June 18, 2015.

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