Ep 43: How Intuition Beat Strategy in a 7-Figure Fitness Business W/ Samantha Wicks

From an ACL reconstruction to a multi-million-dollar empire. In this episode of Don’t Sugarcoat It, I sit down with Sam Wicks, founder of WicksFit, elite coach, world-class bodybuilder and one of Australia’s most respected female fitness entrepreneurs.What began as rehab in a gym became a movement that has transformed thousands of women, not just physically, but in their confidence, discipline and self-belief. Within six years she built an online business approaching $2M in revenue, created sell-out retreats, led a 12-person team, and opened Queensland’s first dedicated posing studio.In this raw conversation, Candy and Sam go deep on:How intuition shaped Sam’s rise even when it went against “the rules”Building a 7 figure business to only please her inner child and no one else.The synchronistic story of how the universe led her to opening a new posing studio.Building a secret business without your face attachedThis episode is for women who want to lead boldly, back themselves early, and build something that makes their inner child happy and soul fulfilled.Follow Sam here:https://www.instagram.com/_samanthawicks/