Ep. 43 Raising the Stakes: how to elevate a brand into a feeling

Brand decisions affect how people feel, long before they open an app or tap a card.Our Head of Global Brand, Gareth Morgan, explains what it takes to build a brand that feels confident and distinctive.He breaks down the thinking behind Revolut’s shift towards a more premium identity, how creative choices influence a brand’s trust and perception, and how to lead with bold decisions without losing focus.In this episode, Alex and Gareth discuss:What “brand” means in practice, and how it shows up beyond visualsRevolut’s 2023 rebrand and the shift toward a more premium evolutionHow the emotional experience of a brand shapes trust and loyaltyStanding out in a crowded market while maintaining your identity Why Revolut is selective about brand collaborationsLeading a team to think outside the boxWhat goes into delivering bold, unexpected design workGareth’s view on whether AI limits creativityGetting an idea over the finish line and how to not take feedback personallyWhat’s next for Revolut as a global brandFollow Revolut Insider on Instagram: ⁠revolut.la/RevolutInsider⁠View open career opportunities on Revolut's Brand team: revolut.la/4qezv9d