[EP.43] Structured Data for SEO, Forcing Site Recrawls, Paid Featured How To Videos on Google

Episode 43 of The Redirect Podcast: Structured Data is one of the most talked about elements for good technical on-site SEO in 2018. It also can be viewed as one of the more geeky things you’ll try to learn about in search marketing. Call this a primer on what structured data is, how it can impact your site, and why you need to get moving on this. Plus, you do a bunch of major changes to a page on your site, or go through a complete re-launch. Have you considered trying to force Google into re-crawling it, and is this still relevant in 2018? We're not ones to get caught up in the rumor mill, but there are rumblings about Google talking to big brands about developing paid, featured how-to videos to come up in SERPs. Is this the future of featured video snippets, or just hearsay? This and much more on The Redirect Podcast. Show notes athttps://blacktruckmedia.com/podcast/redirect-podcast-episode-43/