Ep 43: Using Solution Fitting to Meet Merchant Needs with Keith Sampson of North American Bancard

Welcome to another episode of PayPod: The Payments Industry Podcast! On this episode, Scott is joined by payments industry expert Keith Sampson to discuss how to more effectively meet the unique needs of many different merchants. Keith believes the answer lies in "solution fitting" and has much to share regarding it's potential positive impacts. Keith Sampson is the Director of National Sales for North American Bancard, an award-winning payment solutions provider. For more than 20 years, Sampson has lead strategic business development initiatives while spearheading innovative and integrated solutions in the Merchant Services, Mobile and Electronic Payments ecosystems, as well as other business-to-business industries. Find show notes and more at: https://www.soarpay.com/podcast/