Ep. 44: 5 Truths About Sports Nutrition Supplements & Why The Internet Isn't Helping

Did you know the global sports nutrition market is valued at $49.6 billion in 2024? And it's also expected to increase a compound annual growth rate of 7.4%, reaching $94.3 billion by 2033. That's a crazy amount. Protein powders are actually the leading product with plant-based options seeing an increased demand.   A study also found that nearly 90 % of sports supplements are inaccurately labeled with some products not even containing a detectable amount of the labeled ingredient or containing quantities that vary significantly from what is stated on the label.   How many times have you taken a supplement that you saw on the internet that's going to make all your hopes and dreams come true only to find it's not doing jack for you? If you've experienced this, let's dive into today's session, which is five truths about sports nutrition supplements, and why the internet is not helping you. Get a pen and paper and let's go.   Are you just as confused as ever as to what you actually should be putting in your diet? Do you need a supplement, do you not? Sign up for a FREE consultation with me to get started with a solid sports nutrition plan! https://elitenutritionandperformance.com/consult/   Links Mentioned: Consumer Lab: https://www.consumerlab.com/ NSF Certified For Sport: https://www.nsfsport.com/certified-products/ NSF Certified Supplement Search: https://info.nsf.org/certified/dietary/   Get Your Free Fuel Your Workout Cheatbook: https://elitenutritionandperformance.com/fuel-your-workout-cheatbook/ 3 Reasons You're Running Out of Energy While Training: https://elitenutritionandperformance.com/running-out-of-energy-while-training/ The Sustainable Sports Nutrition Academy: https://elitenutritionandperformance.com/sustainable-sports-nutrition-academy/   Join the Female Sports Nutrition Facebook group: https://www.facebook.com/groups/femalesportsnutrition