EP 44. How B2B Companies Can Implement an Effective Go to Market Strategy - Interview w/ Cydney Peyton Walton

Having a solid go to market (GTM) strategy in place for B2B organizations requires an understanding of product-market fit, target audience, competition and demand as well as distribution. In this episode, we sit down with GTM expert Cydney Peyton Walton (Marketing Communications Executive, Cognosante) to discuss some common mistakes that she’s seen, why data plays such an important role in GTM, what changes have occurred in the landscape, and what advice she would give to other B2B marketers in order to plan and implement a successful GTM strategy.