Ep 44: Raising the Bar: Crafting Non-Alcoholic Spirits with Lyre's Chief Flavour Architect David Murphy

Join Lucy Allon as she sits down with David Murphy from Lyre's Non-Alcoholic Spirit Co., the world’s most awarded non-alcoholic spirit company. From humble beginnings in Australia, Lyre's has revolutionised the drinks industry by creating non-alcoholic versions of the world’s most popular cocktails, closely mirroring the original premium spirits. Whether you’re a cocktail enthusiast, a spirit’s connoisseur, or curious about the non-alcoholic trend, this episode offers a fascinating glimpse into the future of drinking. Tune in for an inspiring conversation about innovation, flavour, and the rise of non-alcoholic spirits with one of the masterminds behind Lyre’s success.   This episode is supported by Fine Food Australia, the southern hemisphere’s ultimate B2B food event.   Learn more about Lyre’s Non-Alcoholic Spirit Co.  Find out about Dry July Read about Lyre’s support of the Dry July Foundation IG: @LyresSpiritCo   Check out the Fine Food Expo at: IG: @FineFoodExpo Website: www.finefoodaustralia.com.au   Follow us on: IG: @straight_to_the_source  FB: @StraightToTheSource  TW: _straight_to_source  LI: Straight To The Source  YT: Straight To The Source Find out more about Straight To The Source: Read about your hosts Tawnya Bahr and Lucy Allon here  Join the Straight To The Source community here  Learn more about Straight To The Source here #sttspodcast #straighttothesource #knowyoursource #podcast #interview #hospitality #FoodViewsandBigIdeas #nonalcoholic #MakeItALyres #DryJuly #FineFoodAustralia@straighttothesourcepodcast: https://www.youtube.com/See omnystudio.com/listener for privacy information.