Ep. 44: Showing the Humans Behind the Institutional Account

Jenny Li Fowler sits down with Grant Schol, Associate Director of Communication and Project Management for the Fulbright College of Arts and Sciences at the University of Arkansas. Together, they unpack the evolving meaning of authenticity in higher ed social media and why it’s not as simple as just “being real.” Grant shares strategies for humanizing institutional accounts, empowering student voices, and creating content that speaks directly to your campus community. This conversation dives deep into community building, student-first messaging, and how to balance fun with institutional integrity—all through the lens of a social media manager’s lived experience.Guest Name: Grant Schol, Associate Director of Communication and Project Management for the Fulbright College of Arts and Sciences at the University of ArkansasGuest Social: LinkedInGuest Bio: As Associate Director of Communications and Project Management for Fulbright College of Arts and Sciences at the University of Arkansas, Grant leverages his multimedia storytelling skills to champion the incredible stories found on a university campus. With more than nine years of experience in public relations, social media, and photography, Grant has a passion for inspiring change and showcasing the stories of the U of A community.In his previous roles in higher education, Grant has been a full-time social media manager for the Sam M. Walton College of Business, also at the U of A, worked as the full-time campus photographer for the University of Central Arkansas, and directed a study abroad campus in Italy for his undergraduate alma mater, Harding University. Additionally, he has worked as a project manager and story producer for a corporate video production team and ran his own creative consultation and freelance photography business. He has also won multiple awards for his work in breaking news and sports photography, and published work in yearbooks, newspapers, art shows, and other digital and print materials. Grant holds a B.A. in public relations and is continuing his education at the U of A in the M.A. in communication program. He is always eager to learn new skills, explore new perspectives, and collaborate with others to deliver high-quality, meaningful, and impactful content. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.