Ep. 44 - Your Brain Hates Long-Term Goals

Why do so many people abandon their goals just a few months into the year? In this episode, Jenia explores the neuroscience behind motivation, why long-term goals often fail, and how stress pushes the brain into short-term survival mode. You'll learn a smarter approach using 3-week sprints and the 10/90 principle to create real progress without overwhelm or self-blame.