Ep 440 Seth Godin: Why Great Businesses Are Bought, Not Sold

In this episode of Built to Sell Radio, Seth Godin, a renowned entrepreneur, best-selling author, and speaker, shares insights gained from his experience, including selling his company, Yoyodyne, to Yahoo! He has authored 21 best-selling books, including notable titles like Permission Marketing, The Dip, Linchpin, Purple Cow, Tribes, This Is Marketing, and What to Do When It's Your Turn (And It's Always Your Turn).  Join us as Seth unpacks strategies to make your business more appealing to potential buyers and provides guidance for designing your successful exit.