Ep 442 Matt Dixon on Teaching Your Employees to Sell

from Built to Sell Radio · host John Warrillow

This episode of Built to Sell Radio features Matt Dixon, author of the global bestseller, The Challenger Sale. Dixon became the de facto leader of the sales training world when Neil Rackham, author of "SPIN Selling," praised The Challenger Sale as "the most important advance in selling for many years." If you're wondering how to get your people to sell as well as you do, this is your master class.

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This episode is 55 minutes long.

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This episode was published on May 17, 2024.

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