Ep 447: Maria de Simón Baranda, President of Ruta del Vino de Rioja Alavesa, Spanish enotourism special, 2/2

I'm Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing. Today we continue the exploration of the impacts of the pandemic on the Spanish enotourism sector. Maria de Simón Baranda is uniquely placed to speak on the topic holding the dual roles of President of Ruta del Vino de Rioja Alavesa and Head of Administration for a boutique regional winery Viñedos y Bodegas de la Marquesa Valserrano.   00:00:00 Intro 00:02:17 Transition into working for the family winery 00:08:43 Rioja Alavesa enotourism overview 00:11:28 Enotourism deep dive at Viñedos y Bodegas de la Marquesa 00:22:32 Valserrano enotourism adaptations in 2020 00:29:54 Rioja Alavesa member adaptations 00:36:36 Wider Rioja enotourism context   If you know someone who would find this episode useful please share the direct link: www.interpretingwine.com/447 If you really found it useful please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro musicThe New Investorshttp://newinvestors.dk/Contact: [email protected] Guest: Maria de Simón Baranda, President of Ruta del Vino de Rioja Alavesa GUEST CONTACT:  https://rutadelvinoderiojaalavesa.com/en/ https://visitriojaalavesa.com/ https://www.instagram.com/rioja_alavesa/ https://twitter.com/RiojaAlavesa Date recorded: 15 January 2021 Listen and subscribe: www.interpretingwine.com    CONTACT ME: Wine Export Scorecard: https://www.interpretingwine.com/exportready   Instagram: https://www.interpretingwine.com/instagram Facebook: https://www.interpretingwine.com/facebook Twitter: https://www.interpretingwine.com/twitter Linkedin: https://www.interpretingwine.com/linkedin Clubhouse: https://www.interpretingwine.com/clubhouse   Email: [email protected]