Ep 45: Do You Need a Personal Brand in 2026?[Solo Episode]

In this solo episode, Zoey shares her perspective on whether building a personal brand is worth it in 2026. She explains why online presence matters more than ever, how personal brands differ from business accounts, and why audiences tend to connect more with real people and behind the scenes storytelling than polished brand content.Zoey also discusses the opportunities social media can create, including collaborations, speaking engagements, and monetization through brand partnerships, ads, and building your own community or products. She encourages listeners to start sharing authentically, experiment with content, and focus on storytelling, noting that even small audiences can lead to meaningful opportunities.Ready to build a lifestyle aligned real estate portfolio? Apply for the Rooted in Rentals Mentorship and Interview with Zoey to join the community: https://www.zoeyberghoff.com/rnrmentorshipGet Zoey’s free resources for her listenings and stay in the know with the monthly Rooted Report here: https://www.zoeyberghoff.com/toolsExclusive discounts and free trials from brands Zoey loves for her listeners. Unlock them here: https://www.zoeyberghoff.com/resources-