Ep 45 : Graham Brown on Podcasting as a Marketing Tool for Storytelling and Thought Leadership , Podcasting Best Practices

Has the 'The New Age of Audio' arrived  and why is podcasting is booming in all sectors from B2B Enterprise podcasts to Brand Originals ? What is the role of human communication in the age of the machine? How would you characterize the dawn of the 'Age of Authenticity' for business and the importance of Storytelling for brands and  leaders?  What Apple and Spotify algorithms want from podcasters in 2021 ? What are the podcasting best practices ? Graham Brown answers the above questions as he talks about Podcasting as a compelling tool for marketing, a story telling medium for business leaders. Graham Brown is  CEO and the  founder of Pikkal & Co - Award Winning Podcast Agency  in Singapore. He is also a host of various podcasts like Podcast Maps, The Be More Human Podcast, The XL Podcast and Asia Tech Podcast. Please visit his website : https://www.grahamdbrown.com/ You may connect with him on Linkedin : https://www.linkedin.com/in/grahamdbrown/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ Index 00:00  Introduction  01:14  New Age of Audio  04:55  Need for Authenticity Fuels Rise Od Audio  11:33  Conventional Branding is dead.Need for a Pluralistic Narrative  15:09  B2B & B2C Podcasts  19:30  Podcasting Market in India, Women Podcasters
  23:42  What Apple and Spotify Want From Podcasters  26:14  Rapid Fire - Personally Speaking With Graham Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #podcasting #thoughtleadership #podcastingwomen