EP 45. How B2B Companies Can Humanize Their Brands for Better Growth - Interview w/ Sam Kühnle

It’s a topic that is so crucial yet tends to get overlooked at B2B organizations: humanizing the brand for growth. During our conversation with Sam Kühnle (Director of Demand Generation, Refine Labs), he elaborates on why B2B organizations need to build trust and get closer to their customers through branding and go beyond being solely information, product and feature driven. Sam also talks about why now is the time for companies to take action, humanize their brands, and stand out amongst all the noise in the market.