Ep. 45: Jenny Li Fowler's Playbook: The Heart and Soul of Engaging Social Media

Managing social communities requires marketing savvy, diplomacy, excellent judgment, and a finger on the pulse of your audience.  In this episode, Jaime brings on Jenny Li Fowler, author of “Organic Social Media: How to Build Flourishing Online Communities” to discuss the key fundamentals for building an engaging and welcoming digital space for your university’s biggest fans. Takeaways for this episode include:What it means to cultivate a “flourishing online community” Insight into what audiences are truly seeking in online communitieStrategies for keeping followers engaged and returning for moreGuidance on how to bring authentic and inspiring content to your audiencesTips for navigating the ever-evolving array of platforms and channelsInsight into maintaining well-being Tune in for an episode that’s not just about the mechanics of social media, but the heart and soul of digital community building.Guest Name: Jenny Li Fowler, Director of Social Media Strategy at MIT, Author of ‘Organic Social Media’Guest LinkedIn URL: https://www.linkedin.com/in/jennylifowler/Guest Bio:  Jenny Li Fowler is the director of social media strategy at MIT. Jenny is in charge of developing and executing Institute-wide social media initiatives and campaigns; provides social media consultation and direction for more than 200 departments, labs, and centers; and manages the Institute’s main Twitter, Facebook, Instagram, and LinkedIn accounts. Jenny also leads the Social Media Working Group which has 160 members. Prior to coming to MIT, Jenny was the web editor and social media manager at Harvard Kennedy School. Jenny is also the author of “Organic Social Media.” - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.