EP 45 - Owning Vs Renting A Website (301: The Redirect Podcast)

Recorded as 301: The Redirect Podcast by Trademark Productions. Owning vs renting a website is a major decision all businesses, whether small or large, have to make. The choice needs to be made early as it will shape your web marketing strategy and, ultimately, impact your balance sheet for years to come. Both come with viable options, including the chance to keep your investment to a minimum with the technical aspects covered by those handling the monthly maintenance. But this approach also leaves you with strict limits on what you own and what is in your control. In this week's episode, Dwight and Sales Manager Danielle Wisneski discuss the impact of SASS vs. Custom Website Development and how they stack up when deciding whether Owning vs Renting a website will be the best path for your business.