Ep. 45: SEO in Plain English

Dave Conklin is a highly energetic and successfully savvy entrepreneur who motivates his audiences by sharing real-world, interactive strategies for businesses to use both in search marketing and social media. Conklin shares his “Should I or Shouldn't I?” checklist so you can easily assess your current performance compared against your business goals, allowing you to make the decision whether or not social media and search marketing should be a tool in your company's arsenal.Topics we discuss include: -How to find out what people are searching for relating to your business -Tools to rank your website for the actual keywords people search for -How to convert your web site traffic into sales and/or leads -Methods to geographically market to your online target audienceConklin's entrepreneurial career started with mowing lawns and a baseball card selling business out of his parent's apartment (grand opening balloons and all) while in the third grade. More recently, Conklin has built three profitable and highly successful companies, from conception to development and execution. This portfolio includes GetMyHomesValue.com, which was featured in the Inc 500 lists as one of the fastest growing privately held companies in the nation for 2008 and then again for 2009.Today, Conklin spends his time between his two sets of twins, volunteering in Haiti, regularly sampling cheese and wine while “Googling” things and perusing his local Apple store and teaching business leaders all over the world how to effectively use internet marketing to grow their companies, thus increasing their ROI.He, along with business partner Steve Young, is growing his latest project, RankPop.com, a rapidly growing company that is already gaining national attention. Conklin's passion for marketing through digital means is inspirational to both the “button pushers”, who are responsible for making the magic happen at their companies, as well as ( and arguably more importantly ) the head decision makers of companies. He encourages and motivates them to not only get up to speed on how to hire, manage and properly direct digital marketing teams; but to (gasp!) get excited about it.For more information, visit www.rankpop.com.