EPISODE · Sep 30, 2025 · 35 MIN
Ep. 45 | Stop Pressing the "More" Button and Start Leading with Bill Zipp
from From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients · host Kris Jones | Brand Messaging and StoryBrand Marketing Strategist
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesEver wonder why perfectly qualified prospects visit your website and then vanish without a trace? This episode reveals exactly what happens when your online presence doesn't match your real-world expertise, and how to fix it fast.Sales leadership coach Bill Zipp learned this lesson the hard way when a potential client printed every page of his website and used it to disqualify him from a $50K deal. That painful moment sparked a complete messaging transformation that changed everything about how he attracts and converts clients.What You'll Learn:✅ The "more button" mistake that's burning out sales managers and killing team performance✅ Bill's "referrals in reverse" strategy that warms up cold outreach using LinkedIn connections✅ Why "selling by serving" converts better than traditional sales pressure tactics and builds lasting client relationshipsThis conversation proves that your website is either your best salesperson or your biggest liability. Bill's story shows exactly how the right message transforms scattered marketing into a client-attracting system that works around the clock.If you're tired of losing qualified prospects to a confusing website, this episode gives you the roadmap to turn your online presence into your most powerful business asset. Ready to stop pressing the "more" button and start attracting dream clients? Hit subscribe for proven strategies that turn website visitors into paying clients.More About BillAuthor, speaker, and executive coach, Bill Zipp helps hardworking sales managers become better leaders, grow their people, and hit their number.Over the course of the last two decades, Bill has been a trusted advisor to scores of sales organizations around the world, from ADP to SAP, Nintex to Concur, Businessolver to SOVOS. Many of these companies experienced dramatic growth while working with him, some doubling topline revenue.Bill is the author of the best-selling book, The Ultimate Sales Manager Playbook, and lives in Corvallis, Oregon, home of Oregon State University and the beloved orange and black of the Oregon State Beavers.Bill’s Website: https://billzipp.comLinkedIn: https://www.linkedin.com/in/billzipp/HOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy🥰 Connect on Instagram: https://instagram.com/reddoordesign LISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotify#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #SalesLeadership #WebsiteMessaging #BusinessStorytelling #ClientConversion #SalesManagerTraining
What this episode covers
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesEver wonder why perfectly qualified prospects visit your website and then vanish without a trace? This episode reveals exactly what happens when your online presence doesn't match your real-world expertise, and how to fix it fast.Sales leadership coach Bill Zipp learned this lesson the hard way when a potential client printed every page of his website and used it to disqualify him from a $50K deal. That painful moment sparked a complete messaging transformation that changed everything about how he attracts and converts clients.What You'll Learn:✅ The "more button" mistake that's burning out sales managers and killing team performance✅ Bill's "referrals in reverse" strategy that warms up cold outreach using LinkedIn connections✅ Why "selling by serving" converts better than traditional sales pressure tactics and builds lasting client relationshipsThis conversation proves that your website is either your best salesperson or your biggest liability. Bill's story shows exactly how the right message transforms scattered marketing into a client-attracting system that works around the clock.If you're tired of losing qualified prospects to a confusing website, this episode gives you the roadmap to turn your online presence into your most powerful business asset. Ready to stop pressing the "more" button and start attracting dream clients? Hit subscribe for proven strategies that turn website visitors into paying clients.More About BillAuthor, speaker, and executive coach, Bill Zipp helps hardworking sales managers become better leaders, grow their people, and hit their number.Over the course of the last two decades, Bill has been a trusted advisor to scores of sales organizations around the world, from ADP to SAP, Nintex to Concur, Businessolver to SOVOS. Many of these companies experienced dramatic growth while working with him, some doubling topline revenue.Bill is the author of the best-selling book, The Ultimate Sales Manager Playbook, and lives in Corvallis, Oregon, home of Oregon State University and the beloved orange and black of the Oregon State Beavers.Bill’s Website: https://billzipp.comLinkedIn: https://www.linkedin.com/in/billzipp/HOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy🥰 Connect on Instagram: https://instagram.com/reddoordesign LISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotify#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #SalesLeadership #WebsiteMessaging #BusinessStorytelling #ClientConversion #SalesManagerTraining
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Ep. 45 | Stop Pressing the "More" Button and Start Leading with Bill Zipp
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