Ep 456: How AI Tools Are Transforming Business: Insights From Luke Arrigoni

Sean: Yeah. What do you think about that? I mean Google, on the other hand, is saying hey, we don't encourage AI-produced content and we're going to crack down on it someday. And then there are these big banks in the US right now that are using ChatGPT to produce at least the base layer of their content. When I say base layer, it means the outline, it means the initial draft before they have a human edit and publish it. What do you think about this? Is it something that's sustainable? I mean, we see that ChatGPT is having outages sometimes because so many people are using it. Luke: This is the fascinating part. Obviously, Google and other search engines, they're going to want to play a cat-and-mouse game with this right where they're going to say, we're going to eventually find out if something is AI generated and then shut it down. But I think that they're going to come to regret that decision because, at the end of the day, people are looking for information. And if someone has generated information that solves a legitimate problem, whether it's AI-generated or not, like whether that content is there, that's something that people are going to search for and look for. So I think at a certain point I get why Google is saying things like, don't overwhelm our system with all this AI-generated content, but there will come an inflection point where that is what people want. People are going to want to figure out how to search across all the possible knowledge, even AI-generated knowledge, to find what is real and true. So it's kind of a tossup, I think, for now, advise, do it. You know, I'm no one's marketing strategist, but I really actually think it'll be very difficult for Google to detect what is human, what is A.I. It comes to the written word. There's a lot of stuff around the media, like deep fakes. Those are easier to detect when it comes to written words, though, that's going to be much harder because you have at least in native English speakers, there's a huge range of capabilities for writing, right? Like I went to high school with some people who didn't know how to write and they were like 15 right? Like there are some people that just like you could not say, hey, this is poorly written its AI. And you also couldn't say this is so well written and say it’s AI. And so I think that there's going to be a huge challenge there. And I think Google is largely bluffing when they say they're going to be able to detect it. I just don't think they'll be able to. And I think they're going to put the resources in to do it because once again, people are going to want information. And if ChatGPT comes up with it versus a human, I don't think anyone really cares. - - - Youtube: https://www.youtube.com/leadershipstack Join our community and ask questions here: from.sean.si/discord Facebook: https://www.facebook.com/leadershipstack Leadership Stack Merch: https://leadershipstack.com/shop/ - - - Luke Arrigoni LinkedIn: https://www.linkedin.com/in/lukearrigoni Website: https://arricor.com/ Twitter: https://twitter.com/lukearrigoni