EP #46: 4 Reasons Why Marketing Metrics Can Be Misleading for Contractors ft. Ben Levesque episode artwork

EPISODE · Jun 15, 2021 · 5 MIN

EP #46: 4 Reasons Why Marketing Metrics Can Be Misleading for Contractors ft. Ben Levesque

from Contractor Marketing Podcast · host Webrunner Media

The numbers never lie, right? Well, not necessarily. In this latest installment of Marketing Minutes, Ben explains why not all marketing metrics are created equal - and how they could be wreaking havoc on your contracting business. We're sharing 4 reasons why some of the most common marketing metrics aren't always what they're cracked up to be. Listen Now!0:00 - Intro0:14 - 4 Reasons Why Marketing Metrics Can Be Misleading for Contractors 0:37 - Local Market Targeting1:23 - Competition 2:01 - Traffic Quality2:47 - Conversion Rates 3:36 - Recap 

Episode metadata supplied by the publisher feed · Published Jun 15, 2021

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EP #46: 4 Reasons Why Marketing Metrics Can Be Misleading for Contractors ft. Ben Levesque

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