Ep. 46 Beyond the Buy Box: How Amazon's Recent Updates Will Impact Sellers in 2025 & Beyond

Amazon is evolving fast and the changes coming in 2025 could redefine how you sell.In this episode of #TheeComGrowthShow, Danan Coleman sits down with Vince Montero, 20-year digital marketing veteran and Amazon PPC expert, to break down the latest updates, AI tools, and ad innovations every seller needs to know.If you’re serious about scaling on Amazon in 2025 and beyond, this is the deep dive you can’t miss.🔗 Connect with Vince Montero 🌎 Website: https://evinceddigital.com 💼 LinkedIn: https://www.linkedin.com/in/vmontero/ 📸 Instagram: https://www.instagram.com/evinced1 👥 Facebook: https://www.facebook.com/vincent.montero⏱️ Timestamps00:00 – Intro: Welcome to The eCom Growth Show00:32 – Vince’s start in digital marketing and Amazon PPC01:29 – From Helium 10’s Adtomic to launching his own agency02:32 – Scaling clients and building a boutique agency06:04 – How Danan and Vince first met at Prosper Show07:11 – The evolution of Amazon ads (2017–2025)09:06 – Why PPC is now a necessity, not an option11:19 – How Amazon favors legacy brands — and what new sellers can do13:14 – Amazon campaign updates: Why you must migrate to new versions14:30 – Testing new audience targeting and “new-to-brand” campaigns15:16 – Why Amazon support issues are so hard to solve16:10 – Inside Amazon’s disorganized ad departments18:06 – Amazon Accelerate recap: AMC access for all sellers19:18 – AI Query Generator: Using ChatGPT-style prompts in Amazon Ads20:17 – Building custom audiences with high-intent data25:14 – Amazon’s new AI video generator for product listings26:36 – When and why you must have videos on your listings27:23 – What to know before hiring a PPC agency28:52 – Why sellers should learn the basics before outsourcing29:16 – Vince on consulting with new ad software tools30:33 – Danan on bad agencies and protecting your ad budget31:31 – How to connect with Vince (evinceddigital.com + LinkedIn)33:10 – Closing thoughts and upcoming events#AmazonAdvertising #EvincedDigitalKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.